Casa already delivers reason-specific interventions, frequency self-service, Pause with Auto-Resume, Quick Links, rich Klaviyo triggers, and advanced analytics.Our Retention Feature includes :

1. Subscription Cancellation Flow OptionsCasa makes it easy for customers to self-select or switch to the right cadence via the customer portal.

Casa offers flexible subscription management options to help retain customers and reduce churn. Customers can manage subscriptions without fully cancelling, depending on their needs.

1.1 Too Much Product

• Scenario: Customer wants to cancel because they have excess product.

Solution: The cancellation flow provides available store frequency options, allowing the customer to adjust delivery rather than cancel.

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1.2 Too Expensive

• Scenario: Customer feels the subscription is too costly.
• Solution: The system can offer a discount, configured by the merchant, to encourage retention.

1.3 Gift Next Order

• Scenario: Customer has sufficient stock but wants to share with loved ones.
• Solution: Customers can gift their next order to someone else via the cancellation flow.

1.4 Change Next Billing Date

• Scenario: Customer wants to skip deliveries until a specific date.
• Solution: The system allows the customer to update the next billing date within the subscription flow.

1.5 Skip Next Order

• Scenario: Customer prefers to skip an upcoming delivery rather than cancel.
• Solution: Skipping the next order helps retain customers while accommodating temporary needs.

1.6 Change Billing Address

• Scenario: Customer is moving or updating billing information.

Solution: Customers can update their subscription billing address directly in the subscription flow without cancelling.

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You can create this retention program however you like within the app. You have full flexibility to set cancel reasons and decide what offer or action should be shown for each one.

This allows you to tailor the experience based on your customers’ needs and improve your chances of retaining them 👍

2. Auto-Resume Retention Module

Revenue Recovery & Future Revenue Protection Analysis

1. What is the Auto-Resume Module?

The Auto-Resume Module is a core component of our Retention System, designed to automatically reactivate paused subscriptions after the selected pause duration ends.

Instead of customers forgetting to resume manually — which often leads to churn — our system ensures that paused customers return to active billing automatically, preserving recurring revenue.

Why Auto-Resume Matters

In subscription businesses, customers often pause instead of canceling.

However:

Without automation:

• Many customers never return
• Revenue is permanently lost
• Retention drops
• Lifetime Value decreases

With Auto-Resume:

• Customers automatically restart
• Orders resume without manual effort
• Revenue is recovered
• Retention improves significantly

How Auto-Resume Works

1. Customer pauses subscription

Pause duration selected

Customers will easily select the resume date from the calendar. Easy UI.

3. System stores the resume date
4. On resume date:

• Subscription automatically activates
• We provide the Klaviyo event
• Orders resume
• Revenue continues

No customer action required.

No lost subscriptions.Why This Module Is Stronger Than Other Apps

Many subscription apps:

❌ Allow pause

❌ But do NOT auto-resume

That creates:

• Forgotten subscriptions
• Permanent churn
• Lost revenue

Our module:

✅ Tracks pause duration

✅ Automatically resumes

✅ Recovers revenue

✅ Prevents silent churn

This is why it generates direct financial value.

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Hope you have got an idea of how the Retention works in the CASA Subscription app. If you have any questions, feel free to reach out to our support desk.

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Updated on: 30/05/2026